Elevator Pitch Tips
Ever heard of an elevator pitch? Or, as we would say in the UK, a lift pitch – The term came from the concept that if someone asked you about your business on the way up (in a lift) to a meeting in an office, could you communicate it effectively in say, 30 seconds – probably the average lift journey.
Or, consider if you are at a party and someone asks you what you do for a living. Could you keep the conversation going without seeing their eyes beginning to droop!?
Making your work sound interesting, attractive and inspiring can be difficult even to the most passionate amongst us!
Elevator pitches can also be incorporated into:
- Printed business cards
- Part of Video or audio podcast content
- Company presentations, including FLASH based presentations that combine multimedia
- Good practice for a variation/incorporation (subtly) into a 140 character Twitter message
Here are 10 ways to develop a great Elevator pitch:
- Understand the client / end market / business opportunity it will be aimed at
- Understand the critical business issue based on your executives personal experiences
- Consider a simple and easily worded solution : Don’t be a generalist.
- Communicate what your company actual does to resolve the issue
(Consider the STAR – Situation, Task, Activities and Results)
- How will the company facility benefit to the client
- This is a taster – What are the next steps to gain more information
- Consider your organisations mission and summarise it to help formulate your pitch
- Use multimedia tools to express yourself – A picture tells a thousand words!
- Slip in the values of your organisation
- Consider where this pitch will be used and reused.
With regard to the latter, the 30 sec pitch could be reused (the term we use is repurposed) as part of a:
- Video Podcast pre-play sequence
- Audio Podcast pre-play sequence
(Incorporating it into your corporate podcast can really help with consistent communication strategies – both interal and external)
- Adapted theme for different parts of your business
- initiative or ongoing brand clarification programme
Recently the CEO or Knowledge Hemispheres Interactive was in conversation with another CEO who is involved in installing software in aircraft landing gear. The CEO of the landing gear software company suggested that the more you communicate your corporate’s objectives the better you become at refining your company’s purpose.