Benefits of Digital Publications
If you have a brochure, catalogue or educational materials such as guidebooks for a course, digitizing your content opens up new channels for
communicating effectively, for example:
- Instant viewing and browsing
- Low production cost
- Unlimited distribution – extended reach of your brand
- No print or postage costs – Yes, a great green way of helping the environment
- Quick, easy production
- Track & analyse reader usage
- Functionality of a website, i.e: easy of access.
- In addition to the latter, content displayed at the touch of a button be translated into a text version, assuring accessibility. For example, to products such as Browsealoud and Jaws.
Who uses digital editions?.
- Retail & Consumer – Shops and catalogue based vendore
- E Commerce services – Getting customers closer to product views and purchase options
- Mail Order examples
- Business Training
If you are a business that regularly communicates through html newsletters, digital editions can help you provide further insight and views, for example: house listings and their respective internals – especially with the use of embedded view.
The key features of Digital publications are:
- Indexed by Google – PDF cannot be indexed but your publication can
- Opportunities to share your content through – Digg and Social Bookmarking sites
- Page Turning – Read it just like a magazine
- High Definition Images – Enjoy multiple views of products and include client video testimonial
- Infinite Zoom – Get closer!
- Zoom & Manoeuvre
- Branded URLs and Start-up logos.
- Flash Animation – Include different dimensions
- Video Streaming – Either from YouTube or from your own server
- Instant URL Weblinks – Include links within your publication
- Live E-mail Links – Provide communication opportunities
- Bookmarks – Save and read later
- Post-it Notes – Write notes on route
- Contents Page – Structure your content well
- One Page View – Flexible views
- Contextual Search
- Send to a Friend – Communicate great content
- Save Off-line Version
- Save to CD & USB.
- Data Capture Email
- DRM password protection
In summary, Digital publications offer greater reach for your services and products, totally branded for your organisation.