The Emergence of Mobile Business Apps

What are the reasons for the rapid emergence of Mobile Business Apps? Have you ever wondered how the revolution of mobile Apps came about?
The answer is simple and its not only related to technology or the coming of age of mobile data.

Mobile apps for business are emerging as the fastest way to relay information to your customers as their lives and projects demand a greater level of responsiveness and information.

It follows the same logic as a voice call, for example: you have received a bill from your telecom supplier and it is incorrect. Would you rather wait in a telephone queue proceeded with a long conversation based on looking up your account. Or, be in control by using a mobile app while you are on the move to look-up and query your due amount.

This level of interactivity and dynamic response is what we expect in order to focus on our main tasks. The responsibility is also now on businesses to communicate their commitment to service. If a broadband service is not available or slow, then a web posting with justification from the Internet Service Provider helps to understand any difficulties. From a positive perspective, if customers have a close relationship with specific personnel, then it is great to view company insights or even formally about future product developments or enhancements to existing one. Hints and Tips on complex products can be summarised and conveniently imparted. Social channels are great for posting such information. However, aggregation and ‘publish once but view on many channels’ will become a challenge for companies. Aggregation tools such as Mobpresence can help ensure consistency and contribute to client branding, especially if loyalty based vouchers or offers are only available from this outlet.

What are the key trends that appear to be catching on with mobile applications?

1. Accessing sales data. For example, information in sales systems and real-time data on customer accounts such as order status and shipping data is key for field staff. The use of such dynamic customer facing data is also an opportunity to optimize processes and control or even reduce costs.

2. Continuing on the theme of client orders or managing inventory the use of Barcode scanning and delivering data back to a central depot can help to assure the continuity of  supply chains.

3. Access to medical data is key to support critical decisions and patient safety. Monitoring and analysis of inline (patient connected) data can save lives.

Finally, why would a client not simply open up their netbook and access the same data?
The reason is because the need for access to decision data has greater dynamic need than others.