Corporate Video Production Tips
With great technology available, for example: cheaper HD cameras and video editing software, why not develop your own corporate video? Yes, you are correct, you too could do a lot of the video production process yourself. The difference between using a professional video organisation and doing it yourself comes down to three areas, efficiency of time Vs effort, using effective messaging techniques and producing something that really showcases your brand to its fullest effect. In order to deliver an more professional finish you have to consider the following:
- Techniques to engage the viewer
- Message construction and scripting,
- Use of consistent images
- Advice on brand impact
- Rapid editing techniques with professional level software tools and
- Using high quality filming & rendering equipment.
Combine the latter with skills with social media and their need for multiple formats for online access, for example, podcasting, dedicated website hosting, effective streaming techniques and website integration you have the potential to reach a good number of potential viewers, many that could be potential clients. At the end of the day you want your clients to be impressed. Furthermore, outsourcing your corporate video will save time and cost too.
Here are some general tips that we have developed over the years.
The tips assume that you have a clear remit and agreed project brief supported by a work-order with objectives for success with your client.
Location, Location, Location
Consider that part of your corporate video will include an interview with your CEO, management team or section manager. We recommend a RECCE so that you can be more aware of the environment where filming will take place, together with health and safety and associated logistics.
From a filming perspective, is the location too noisy, too bright/dim or simply too squashy. If you wish to project a professional image, the devils in the detail. The last thing you want your clients to see is your CEO or interviewee sitting with a backdrop of a bookshelf full of untidy accounting folders and a crowded desk.
In addition, if the location is a busy office environment, allowances will need to be made to book time to record and retake.
In terms of lighting, a RECCE can confirm the need for additional lighting needs. Avoid Avoid placing your subject in front of a window as cameras are unlikely to handle the contrast and no one can control what is happening through the looking glass!
Framing of the subject is important, for example, when filming a headshot leavw sufficient space around the top half of a subject being recorded.
Audio – Is the message clear ? What do you really want to say or portray?
Use a clip on microphone and check on the sound quality coming into the camera by using headphones.
It is best to do this before any recording takes place. Its certainly terrible when a great interview or recording has taken place with actors with the visuals looking great but with inaudible or distorted sound.
In terms of 1:1 interviewing, let the speaker finish their sentences by avoiding interuptions and something that can really help during post production is to get the interviewee to repeat or rephrase the question that is being asked. Shots taken of the interviewer and interviewee can also help break-up the video and aid with enagement.
Try not to respond out loud to the speaker, for example by saying ‘yes’ or ‘uh huh’. It takes the focus away from the subject and will make the corporate video look amateur. Instead try to nod and don’t talk while they’re speaking where possible. Give them time to finish their sentences before moving on to the next question, and ask them to rephrase the question in their answer as this will provide context when it comes to viewing the online video.
Effective scripting is essential. It is not a question of ‘no suprises’ but planning for the core message to be relayed with great sentiment that creates a connection. For example, if a client is being interviewed for a testimonial, providing some general pointers on what to mention can help assure context and relevance to the main theme of the video.
Scripting can also help establish the timing of a video and whether too much or too little is being included.
- Use of consistent images, colours and fonts helps to support a professional organisation being presented.
- Other areas include:
- Getting a good mix of company particpants
- Assuring a good theme – remember what you find funny may not appeal to others.
- Use of other company products
- Colours and tones of images and backdrops throughout the production.
- Use of fonts or typography – typeface
- Expiry date of featured promotions
Although we’re talking here more about a Corporate Video, to a certain extent using a Flip or handheld HD/VGA video camera can be great to capture everyday corporate video blog footage. We suggest that you use this content with common headers, footers and fonts. Even better, develop a template that can form a consistent communication wrapper for all company associated content.
Back-up of all recordings, images and audio – All your assets!
Many of us put this aside. During recording, everything should be copied and clearly labelled.
It’ll certainly be embarressing and expensive to return to the scene!
What we have outlined above is a set of general principles we have documented and now implement when we take on video production projects.
Ultimately, it is all about good Project Management!
We hope they will give you confidence to consider our experience and services.
Please Click here to learn more about our services together with more FAQs on how to develop good corporate videos here.